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Footrax - Transforming Grassroots Sports with Footrax

Footrax is a leading sports technology company in India that focuses on empowering athletes, grassroots-level players, and sports teams through innovative wearable devices and cutting-edge software solutions. Their ecosystem consists of mobile applications, AI-driven analytics, and integrated hardware devices designed to track performance and help athletes achieve their goals.

newnorm case study

Challenges

Footrax aimed to build a seamless sports performance platform, but several technical and design challenges needed solutions. Key challenges included:

  • Seamless device integration for real-time data synchronization from wearables.
  • Managing large volumes of performance data with high accuracy and scalability.
  • User-centric design for athletes, coaches, and parents to interpret metrics easily.
  • AI-powered insights to deliver personalized training recommendations.

Solutions

iTechNotion delivered innovative and tailored solutions to address Footrax's goals:

  • Custom mobile application for Android and iOS with performance tracking and analytics.
  • Real-time device synchronization via Bluetooth for accurate data tracking.
  • AI/ML analytics models generating actionable insights and recommendations.
  • Robust backend and intuitive frontend for scalability and smooth user interaction.

Result

  • Improved athlete performance through accurate insights and analytics.
  • Real-time data sync enhancing user experience for players and coaches.
  • Scalable platform supporting thousands of users simultaneously.
  • Enhanced user engagement thanks to intuitive design and AI-driven insights.

Technologies

  • Android
  • ReactJS
  • NodeJS
  • MongoDB
  • Python
  • TensorFlow
  • BLE

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